ABOUT US

Hello! Have you checked out our logo?
It connects two essential forms, to portray a path – your path, with us:

<< 1. We start a project >>
      << 2. …with your company >>
           << 3. And a third element takes shape >>

The thing is, we are both scientific and intuitive: a female company.

We were born alongside Macintosh, the Berlin wall, the “Diretas Já!” movement, the movie E.T.
Today, however, we all breathe VUCA.
VUCA, which questions our very core: “what is market research, and why is it important?”
Bring us your doubts and/or your punch. We will return with #dataandinsights.

WHO’S WHO

Ada Ascherman
PARTNER. RESEARCH & INSIGHTS. PSYCHOLOGY.

The careful look of creation. Focus: people. Global experiences. Philosophy, Criolo, Leminski.

Victor Galimbertti
PARTNER. DATA MODELLING.
ENGINEERING.

Gamer. Cooking. Arts. Respect. Each one, each two.
 

ABOUT US

Hello! Have you checked out our logo?
It connects two essential forms, to portray a path – your path, with us:

<< 1. We start a project >>
      << 2. …with your company >>
 << 3. And a third element takes shape >>

The thing is, we are both scientific and intuitive: a female company.

We were born alongside Macintosh, the Berlin wall, the “Diretas Já!” movement, the movie E.T.
Today, however, we all breathe VUCA.
VUCA, which questions our very core: “what is market research, and why is it important?”
Bring us your doubts and/or your punch. We will return with #dataandinsights.

WHO’S WHO

Ada Ascherman
PARTNER. RESEARCH & INSIGHTS. PSYCHOLOGY.

The careful look of creation. Focus: people. Global experiences. Philosophy, Criolo, Leminski.

Victor Galimbertti
PARTNER. DATA MODELLING.ENGINEERING.

Gamer. Cooking. Arts. Respect. Each one, each two.
 

STRATEGY

Your brand and your products are intersections between intention and history, creation and market, company and world; even more so during disruptions as powerful as the one we are now facing. What degree of intersection are you seeking?

UNDERSTANDING YOUR ROLE IN MULTICULTURAL MARKETS DEMANDS DIVERSE COMPANIES AND SKILLS

Quanti-qualifying your message demands experience, strategy, intuition, timing (ex.: how is the behavior of online consumers?) We plan, architect information, and deliver more than data, insights for key players like you – and the ones above.

IN-SIGHTS!

MEN, WOMEN, CHILDREN, FISH, PERFUMES, CLOSETS, FLOWERS, ENGINES… EVERYONE – AND EVERYTHING – KEEPS A SECRET INSIDE.

…when you find out that the back seat of a car
can fit a doll compartment
(and that it will be useful to families);

…when a brown and orange detail
increases people’s urge to open a paper wrap

…when the clothes’ texture
makes a woman feel pretty.

Especially when these actions bring out a smile
Insight conquers your brand!

‘INSIGHT IS WHEN PEOPLE DISCOVER
THIS SECRET, ITS MEANING, AND GIVES A NAME FOR HIM.’

IN-SIGHTS!

MEN, WOMEN, CHILDREN, FISH, PERFUMES, CLOSETS, FLOWERS, ENGINES… EVERYONE – AND EVERYTHING – KEEPS A SECRET INSIDE.

…when you find out that the back seat of a carcan fit a doll compartment (and that it will be useful to families);

…when a brown and orange detail
increases people’s urge to open a paper wrap

…when the clothes’ texture
makes a woman feel pretty.

Especially when these actions bring out a smile Insight
Insight conquers your brand!

‘‘INSIGHT IS WHEN PEOPLE DISCOVER
THIS SECRET, ITS MEANING, AND GIVES A NAME FOR HIM.’

SERVICES

STRATEGIC
RESEARCH

USER
EXPERIENCE

INFORMATION
ARQUITECHTURE

ARQUITETURA DA
INFORMAÇÃO

CLINICAL

QUALITATIVE
METHODOLOGIES

DEEP DIVE

STATISTICS

DATA MODELING

BRANDING

SOCIAL RESEARCH

COCRIATION

NEW PRODUCTS

ETNOGRAPHY

HOME-USER TEST

SERVICES

STRATEGIC
RESEARCH

USER
EXPERIENCE

ARQUITETURA DA
INFORMAÇÃO

INFORMATION
ARCHITECTURE

CLINICS

QUALITATIVE METHODOLOGIES

DEEP DIVE

STATISTICS

DATA MODELING

BRANDING

SOCIAL RESEARCH

COCRIATION

NEW PRODUCTS

ETNOGRAPHY

HOME-USER TEST

TALK TO US

Want to take part in our studies? contato@innova.la

Do you want to develop a project with us? We are ready to serve you! insight@innova.la




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Address

SÃO PAULO

Rua Antônio Carlos, 690 Cj 22 Consolação / SP

01309-010

+55 11 3511 2600